Top SEO Experts 2026
This is my personal list. Twelve SEO practitioners I follow, learn from, or simply think the industry should know better. Curated by Olesia Korobka. It is not ranked. It is not sponsored. Some of them I know personally, some I follow from a distance. All of them have earned their place here for something real.
Each profile on this site is part of the Fajela Knowledge Graph: structured entity pages with context, specialties, and links to where each person publishes and speaks. Click any name to open the full profile.
The Best
1. Aleyda Solís
Founder & International SEO Consultant at Orainti. Madrid, Spain. International SEO, AI search optimization, technical SEO, ecommerce SEO.
Aleyda is the most diplomatic and open-minded person I have met in SEO. I included her not just because she is technically excellent, but because of what she has done for the community. SEOFOMO alone, the newsletter and the meetups, has connected thousands of SEOs who would never have found each other otherwise. She is always reachable, always willing to help, always open to anyone at any level. Someone once said “We don’t deserve Aleyda.” I think about that often. They are right.
2. Mark Williams-Cook
Director at Candour. Norwich, United Kingdom. Technical SEO, People Also Ask research, content strategy, SEO training, Google security research.
Mark made one of the most important discoveries in SEO last year, around quality signals and how Google actually evaluates content. The research he put out around it was genuinely useful, the kind you read more than once. And then there are the drawings. If you follow him you know what I mean. He has a way of explaining complicated things through simple sketches that very few people can pull off. Big impact on the industry, and he makes it look easy.
3. Silvia Martin
Founder & Independent SEO Consultant at Trebole Ltd. London, United Kingdom. Technical SEO, SEO strategy, international SEO, ecommerce SEO, mentoring.
Silvia wrote a book on brand SEO: SEO for Branding: How to boost visibility and authority for personal and business brands. That alone would be enough. But she is also one of the nicest and most supportive people in the community. She gives a lot to the people around her, quietly and consistently. That matters.
4. Gerry White
Founder & SEO Consultant at Dergal Ltd. London, United Kingdom. Technical SEO, site migrations, analytics, enterprise SEO, growth.
Gerry might be the funniest SEO I know, but the humour always has a point. Behind it is a genuinely sharp mind and deep knowledge of SEO and digital marketing. He also has a big heart and more empathy than most people in this industry. That combination is rare, and it makes him someone worth knowing and following.
5. Rishi Lakhani
Founder and SEO Consultant at PWANI Consulting. Leicester, United Kingdom.
Rishi knows his field. He has been doing this for a long time and has real depth in the areas where many consultants stay surface-level. If you work in affiliate or publisher SEO, he is one of the people worth following closely.
6. Judith Lewis
Founder at DeCabbit Consultancy. London, United Kingdom. SEO strategy, content strategy, link building, paid media, digital marketing training.
Judith is the best MC in the world. I am not being loose with that word. She can hold a room, manage speakers, handle anything unexpected, and make everyone feel like the event was always going to go exactly this way. She also knows more dark secrets about this industry than most. The impressive part is what she does with that knowledge: she uses it to help, not to harm. Event organizers love her for a reason.
7. Will Kennard
Digital Strategy and SEO Consultant, Founder at Very Good Digital. London, United Kingdom.
Will is sharp. His work on JavaScript SEO and how modern rendering architectures interact with search crawlers is exactly what engineering-heavy teams need. His BrightonSEO talks on caching as a competitive advantage are the kind of thing that stays with you.
8. Geoff Kennedy
Independent SEO and Digital Marketing Consultant. United Kingdom.
Geoff spent years at Sitebulb and it shows. His understanding of how crawler data translates into something a team can actually act on is very practical. Through Wix SEO Hub he has made that knowledge accessible to a much wider audience.
9. Arnout Hellemans
Independent SEO, PPC & Analytics Consultant at OnlineMarkethink. Amsterdam, Netherlands. Technical SEO, conversion rate optimization, web performance, Google Analytics, PPC.
Arnout goes where most people do not bother to go. When the rest of the industry is focused on one signal, he is already three levels deeper, connecting dots nobody else noticed were there. He sees the full picture while everyone else is still arguing about one piece of it. That kind of thinking is rare.
10. Aoife Mc Ilraith
Owner & Managing Director at Luminosity Digital. Dublin, Ireland. International SEO, generative search, digital strategy, SME marketing.
Aoife is technically excellent and has a skill not many people have: she can manage difficult clients without losing quality or patience. Working in international SEO with real enterprise clients is hard. Doing it calmly and well, consistently, is harder. She does both.
11. Chris Green
Senior SEO Consultant at Torque Partnership. Colchester, United Kingdom. Technical SEO, site migrations, SEO training, data-driven SEO, site architecture.
Chris is one of the best technical and enterprise SEOs I know. Large-scale migrations, crawl analysis, log-file work: he does it properly. Not the kind of consultant who writes a big report and disappears. The kind who makes sure it actually gets done.
12. Olesia Korobka
Founder at Fajela. Kyiv, Ukraine. Brand-entity SEO, knowledge graphs, iGaming SEO, Brand SERP optimisation.
Olesia is the founder of Fajela and the curator of this list. She has spent more than a decade as an independent SEO consultant focused on brand-entity SEO, knowledge graphs, and iGaming. She runs the SEO Charity event series and writes and speaks on how brands should show up in Google and in AI answers. (Yes, she put herself on her own list. It is her list.)
About this rating
Most “top SEOs” lists are either popularity contests or advertising in disguise. This one is meant as a pointer: if you are newer to SEO and want a small set of people whose work you can follow without wasting time, start here. If you are already deep in the field, you will know most of these names. The point is simply that they keep earning their place.
The list is updated annually. For the broader set of practitioners and organisations tracked on this site, see the Fajela Knowledge Graph people index, the companies index, and the full ratings index.








