Mark Williams-Cook
Director at Candour
Norwich, United Kingdom · British
⭐ Top SEO Expert 2026Mark Williams-Cook is a British SEO practitioner and the director of Candour, a digital agency based in Norwich, United Kingdom. He is also the founder of AlsoAsked, a research tool that visualises Google’s People Also Ask data for content and SEO teams. With more than two decades of experience in search marketing, he has led SEO for brands including Expedia, Hitachi, FatFace, and CheapFlights.
Beyond client work, Williams-Cook is a familiar voice in the SEO community as a podcast host, newsletter author, and conference organiser, and as a self-taught Google security bug hunter who has uncovered meaningful vulnerabilities in Search. He combines hands-on agency practice with a large teaching footprint built through his own courses and workshops.
Key facts about Mark Williams-Cook
- Trained more than 8,000 SEOs through Udemy courses and in-person workshops.
- Hosts the Search with Candour podcast and writes the Core Updates SEO newsletter.
- Founder and organiser of the SearchNorwich meetup and its annual SearchNorwichXL conference, one of the UK's recognised regional SEO events.
- Contributes columns to Search Engine Land and maintains a personal blog at i83.uk.
- Named on the 2025 Top SEO Experts list.
- Specialises in technical SEO, People Also Ask research, content strategy, and Google security research.
- Spoke at SEO for Paws in March 2025 and September 2025.
What Mark Williams-Cook is famous for
Mark Williams-Cook is best known as the creator of AlsoAsked, the go-to tool for visualising Google's People Also Ask networks for content strategy.
Notable work
- Tool: AlsoAsked
- Company: Candour
- Podcast: Search with Candour
- Newsletter: Core Updates SEO Newsletter
- Event: SearchNorwich / SearchNorwichXL
- Blog: i83.uk (personal blog)