Fajela is a boutique SEO consultancy specializing in personal brand SEO for entrepreneurs, founders and industry experts. The firm helps clients control how they are represented in Google search results, knowledge panels and AI answer engines such as ChatGPT and Perplexity. Fajela also operates app.fajela.com, an in-house suite that includes a Knowledge Graph tracker and related tools for monitoring brand entities across Google and generative search. Founded in 2016, the company combines entity-based SEO, content strategy and structured data work for clients in the SEO and digital-marketing industry.