Nick Wilsdon

Nick Wilsdon is a British enterprise SEO consultant and the founder and CEO of Torque Partnership, an enterprise SEO and edge-compute consultancy based in Limerick, Ireland. Torque works with global brands including eBay, Four Seasons, Reckitt, Penguin, and Estee Lauder, combining forensic technical SEO with Compute@Edge and CDN-based architectural interventions. Before founding Torque, Wilsdon spent seven years as SEO Lead at Vodafone, running the group’s global search programme across Vodafone’s partner markets, and before that held senior search roles at Arena Media, Havas, and Dentsu Aegis.

After leaving Vodafone, Wilsdon retrained as an Edge Solutions Architect at eBay, where he continues to consult, making him one of the few senior SEO figures who is also a credentialed edge-compute architect. This hybrid background underpins Torque’s positioning at the intersection of SEO and CDN engineering. Wilsdon is a judge for the Global, UK, and EU Search Awards and a frequent enterprise-SEO conference speaker, with guest appearances on podcasts including Voices of Search and the B2B Lead Gen Podcast. He has been included on the 2025 Top SEO Experts list.