SEO for Paws, March 27, 2025

The third SEO for Paws conference, streamed on March 27, 2025. Speakers from across the search industry donated short, practical sessions, and viewers donated to small cat and dog shelters in Ukraine. The full recording is below, with the session lineup underneath.

Agenda

  • Martin Splitt on Debugging JavaScript websites. A methodical approach to finding and fixing JavaScript issues for technical SEO.
  • Sara Fernández Carmona on Dark Patterns in SEO and UX. How deceptive design practices undermine rankings and user trust, and how to remove them.
  • Roxana Stingu on The role of embeddings in modern SEO. How search engines use embeddings to evaluate content, with practical demonstrations.
  • Noah Learner on Down the Mountain. A professional-development framework balancing technical expertise with interpersonal skills.
  • Mark Williams-Cook on Google exploit and how it changed my thinking about SEO. A frontend exploit discovery and its implications for modern SEO strategy.
  • Alan Bleiweiss on Technical SEO for AEO. Technical optimisation’s role as generative AI reshapes search traffic.
  • Kristine Schachinger on Which Update Was It. Diagnostic skills to identify specific Google algorithm updates affecting a site.

Part of the SEO Charity project.