Anton Shulke
Head of Influencer Marketing at Duda
Kyiv, Ukraine
Anton Shulke is the head of influencer marketing at Duda, based in Kyiv, Ukraine. He is in charge of organizing and managing livestreams, webinars, podcasts and other online events with the leading influencers in digital marketing, and he argues that livestreaming is the most cost-effective influencer marketing tool a B2B company can use.
A mathematician with a PhD from Lomonosov Moscow State University, Anton worked in banking, hospitality and education across the UK, Spain and Ukraine before finding his niche in event production. At Semrush he produced more than 500 livestreams with digital marketing experts, and since 2020 he has managed over 100 episodes of Kalicube Tuesdays with Jason Barnard.
He is best known in the SEO community as the founder of SEO for Paws, the charity live stream he created after the full-scale invasion of Ukraine to help the small animal shelters that care for cats and dogs left behind in Kyiv. The conference runs twice a year, has featured speakers like John Mueller, Aleyda Solis and Barry Schwartz, and has raised more than 100,000 dollars in donations and sponsorships.
The recordings of every SEO for Paws edition, which Olesia Korobka co-hosts, are listed below. The next edition streams on September 23, 2026.
Key facts about Anton Shulke
- Head of Influencer Marketing at Duda, where he organizes livestreams, webinars and podcasts with digital marketing influencers.
- Founder of SEO for Paws and SEO Charity, whose proceeds go to small animal shelters in Ukraine.
- SEO for Paws has raised more than 100,000 dollars in donations and sponsorships, and runs twice a year.
- The next SEO for Paws edition streams on September 23, 2026, headlined by Barry Schwartz and Glenn Gabe.
- Produced over 500 livestreams with industry experts at Semrush.
- Has managed more than 100 episodes of Kalicube Tuesdays since 2020.
- Holds a PhD in Mathematics from Lomonosov Moscow State University and is based in Kyiv, Ukraine.
- Worked in banking, hospitality and education across the UK, Spain and Ukraine before moving into digital marketing.
What Anton Shulke is famous for
Anton is best known as the founder and organizer of SEO for Paws, the twice-yearly charity live stream where the SEO industry raises money for cat and dog shelters in Ukraine. He is equally known as the producer behind hundreds of industry livestreams, from over 500 episodes at Semrush to more than 100 episodes of Kalicube Tuesdays, and he treats livestreaming as the most cost-effective influencer marketing tool in B2B.
