Jason Barnard

Jason Barnard is a serial entrepreneur, bestselling author, acclaimed keynote speaker, and award-winning innovator. He’s the CEO and founder of Kalicube, a premium Digital Branding Consultancy in France and the United States. Jason specializes in personal brand intelligence, giving business leaders control over how decision-makers perceive them on Google and AI when million-dollar decisions are at stake.

Apart from that Jason is a wonderful person and talented SEO professional, he has also a clever and artistic approach towards explaining complex things in simple terms. That also means that he understands what he is talking about deeply. Jason knows everything about knowledge graphs, particularly about Google Knowledge Graph. And everything about Google’s Knowledge Panels. His knowledge is not limited to those, of course. I’ve heard him talking about Bing as well.

Activities

Jason Barnard recorded a great video on Proactive Online Reputation Management by Working with Google’s Knowledge Graph with Olesia Korobka. It is available to watch on YouTube. It was recorded live in Ukraine right before the war. You can see some sceneries of Kyiv yet untouched by the tragedy.

Also, Jason runs Kalicube Tuesdays podcast where I’ve been a guest twice! The first video is outdated, thus, I’m linking to the second one. Here’s the post Geeky Tips for Content Optimization for 2024 (And Beyond!) – Kalicube Tuesdays with Olesia Korobka.
And here’s the video.

Key Facts about Jason Barnard

• Jason Barnard is known as “The Brand SERP Guy” for his expertise in optimizing Brand SERPs (Search Engine Results Pages) and managing Google Knowledge Panels​​.
• Jason coined the term “entity home”. An Entity Home is a specific webpage that search engines view as the definitive source of information for an entity like a person, brand, or company. It’s where the entity’s key details “live” online, helping search engines like Google consolidate and verify data from various sources across the web.
• Jason Barnard focuses on educating individuals and businesses on managing their online presence and representation in search engine results, emphasizing consistency and accuracy across digital platforms​​.
• He is also known for using the analogy of treating Google as a “child” that needs to be educated with clear and consistent information to improve online representation​​.
• Advocates for the strategic use of social media profiles and accurate, corroborated information to optimize brand SERPs and Knowledge Panels​​​​.

What Jason Is Famous For

The very first article he has written on Search Engine Journal was about how Google search engine works.

Featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm. That’s my theory. For me, the idea holds (a lot) of water.

And it’s worth a read if you really want to understand that. You’ll find more of his articles there as well.

One of the most interesting recent excerpts from another SEJ article where Jason talks about entity-based search:

The integration of entities into the core blue links algorithms will be increasingly incremental and impossible to track (so let’s make the most of it while we can).

It is clear that Google is moving rapidly toward a quasi-human understanding of the world and all its algorithms will increasingly rely on its understanding of entities and its confidence in its understanding.

The SEO world will need to truly embrace entities and give more and more focus to educating Google via its Knowledge Graph.

Photos with Jason Barnard

But even if it doesn’t I had a lot of fun preparing this page. Almost as much as when I’ve met Jason IRL .

A few other photos of Jason below:

About Olesia Korobka.

FAQ

When was Jason Barnard born?

Jason Barnard was born on 5 Jun 1966 in Leeds, United Kingdom.

Where was Jason Barnard born?

Jason Barnard was born in Leeds, United Kingdom. Part he is part English and part French by nationality.

Kalicube Tuesdays with Jason Barnard [and Olesia Korobka]

Image SEO tricks and Tweaks

Image SEO Tricks and Tweaks
What most people think:

• I find a relevant image
• Paste it into my page somewhere
• Add alt and may be some caption
• Job done!

What it should be in reality if you want better rankings and more traffic:

• Ensure you’ve pasted into the right place
• Your image adds value to page’s content
• Coded correctly
• Loaded the way you need it to load
• Google recognizes your image the way you need and it’s good for safe search
• Meta tags are present
• + a few other tricks and tweaks.