About Jason Barnard

Jason Barnard: CEO and Founder of Kalicube

Jason Barnard is the CEO and Founder at Kalicube. He is also an entrepreneur, author, and digital marketer who specialises in Brand SERP optimisation and Knowledge Panel management. Jason uses the pseudonym “The Brand SERP Guy” for his professional work.

Apart from that Jason is a wonderful person and talented SEO professional, he has also a clever and artistic approach towards explaining complex things in simple terms. That also means that he understands what he is talking about deeply. Jason knows everything about knowledge graphs, particularly about Google Knowledge Graph. And everything about Google’s Knowledge Panels. His knowledge is not limited to those, of course. I’ve heard him talking about Bing as well.

What Jason Is Famous For

The very first article he has written on Search Engine Journal was about how Google search engine works. like Jason Barnard did on his lecture here sitting on the chair

Featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm. That’s my theory. For me, the idea holds (a lot) of water.

And it’s worth a read if you really want to understand that. You’ll find more of his articles there as well.

One of the most interesting recent excerpts from another SEJ article where Jason talks about entity-based search:

The integration of entities into the core blue links algorithms will be increasingly incremental and impossible to track (so let’s make the most of it while we can).

It is clear that Google is moving rapidly toward a quasi-human understanding of the world and all its algorithms will increasingly rely on its understanding of entities and its confidence in its understanding.

The SEO world will need to truly embrace entities and give more and more focus to educating Google via its Knowledge Graph.

Photos with Jason Barnard

Jason Barnard and Olesia Korobka meeting in Kyiv

But even if it doesn’t I had a lot of fun preparing this page. Almost as much as when I’ve met Jason IRL .

A few other photos of Jason below:

Jason Barnard standingThis one is Jason with his lecture on Google Knowledge Graph in Kyiv Smiling Jason in Kyiv food market

About Olesia Korobka.

Kalicube Tuesdays with Jason Barnard [and Olesia Korobka]

Image SEO tricks and Tweaks

Image SEO Tricks and Tweaks
What most people think:

  • I find a relevant image
  • Paste it into my page somewhere
  • Add alt and may be some caption
  • Job done!

What it should be in reality if you want better rankings and more traffic:

  • Ensure you’ve pasted into the right place
  • Your image adds value to page’s content
  • Coded correctly
  • Loaded the way you need it to load
  • Google recognizes your image the way you need and it’s good for safe search
  • Meta tags are present
  • + a few other tricks and tweaks.

Olesia has been working in SEO for 5+ years and collaborated with Murych in order to find out even more, tested lots of services for image delivery and can share some test results.

Scheduled for 27 April 2021 at 17 H CEST (Paris)

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