Barry Schwartz

Barry Schwartz

Founder / News Editor / CEO at Search Engine Roundtable; Search Engine Land (News Editor); RustyBrick (CEO)

Suffern, New York, United States · American

search newsGoogle algorithm updatesGoogle SearchSEO journalismsearch industry analysis

Barry Schwartz is the CEO of RustyBrick, a New York-based web services firm specializing in custom online technology and software like advanced e-commerce platforms, CRMs, and iPhone apps. He is also the founder and editor of the popular SEO news site Search Engine Roundtable.

Barry is known for his deep SEO knowledge and nonstop work ethic. He has published around 50,000 articles about SEO, constantly monitors forums and social media for the latest news, and is famous for replying to questions at all hours.

Speaking Engagements


Barry Schwartz is a speaker at FEB29 SEO for Paws Charity event with a topic Google Updates Discussion.

Key Facts about Barry Schwartz

  • CEO and founder of web services firm RustyBrick
  • Founder and editor of Search Engine Roundtable since 2003
  • News editor at Search Engine Land
  • 20+ years of experience in SEO and search marketing
  • Regular speaker at conferences like Pubcon, SES, SMX
  • Advisory roles at Google, Bing, Yahoo, and other companies

What Barry Schwartz Is Famous For

Barry is most famous as the go-to source for everything happening in SEO and search marketing. Through Search Engine Roundtable and his role at Search Engine Land, he has his finger on the pulse of the industry’s latest trends, algorithm updates, and news. He can absolutely exactly confirm if something is new or not.

His in-depth coverage of Google’s core updates helps companies understand and recover from major ranking shakeups. Barry also provides unmatched documentation of even minor changes to Google’s search results page over time.

Beyond reporting, Barry is known for his expansive SEO knowledge and willingness to engage with anyone in the industry. He’s always ready to answer questions and have debates about SEO’s latest developments.

FAQ

How did Barry Schwartz get started in SEO?

Barry began covering SEO and search marketing in the early 2000s as an editor at Search Engine Watch. He later co-founded Search Engine Land before starting Search Engine Roundtable in 2003.

What SEO topics does Barry focus on?

He reports on all major SEO news but is especially known for tracking Google updates, algorithm changes, and tweaks to the search results page.

How is Barry able to publish so much content?

Barry is famous for his tireless work ethic, monitoring forums and social media at all hours to stay on top of the latest SEO discussions and news.

Notable work

Articles with Barry Schwartz on this website

Find Barry Schwartz online

Last updated from Fajela SEO Knowledge Graph: 2026-04-22