Roxana Stingu
Head of Search & SEO at Alamy
Reading, United Kingdom · Romanian
Roxana Stingu is Head of Search & SEO at Alamy, the stock image and video marketplace, where she oversees the internal search engine serving more than 350 million assets and leads technical SEO across enterprise properties. She has worked in digital marketing since 2006 and specializes in technical SEO, image SEO, ecommerce site search, and embedding-based relevance. Roxana is a regular speaker at BrightonSEO, WTSFest, the Tech SEO Summit, and SEO Charity conferences, and was a featured speaker at Tech SEO Summit 2025. She is a co-author of Blue Array's In-House SEO Success (first and second editions) and contributed to Majestic's SEO in 2022. Her recent public work has focused on how modern search engines use embeddings to evaluate content relevance.
Key facts about Roxana Stingu
- Head of Search & SEO at Alamy, where she runs both external SEO for search engines and Alamy's internal search engine across 350 million assets.
- Has worked in digital marketing since 2006.
- Regular speaker at BrightonSEO, WTSFest, Tech SEO Summit, and DMLA on topics including page speed and image search.
- Co-author of Blue Array's In-House SEO Success (first and second editions).
- Featured speaker at Tech SEO Summit 2025.
- Specializes in the intersection of image metadata (IPTC), structured data, and how Google surfaces image licensing and copyright information in search.
What Roxana Stingu is famous for
Roxana is best known for her expertise in image SEO and enterprise site search at scale. At Alamy she manages SEO for one of the world's largest stock photography libraries — a site built entirely on watermarked images — demonstrating in practice that stock photos can rank competitively in Google Image Search when used with relevant context. She is also known for her practical, data-driven talks on technical SEO and embeddings at BrightonSEO and the Tech SEO Summit.
Notable work
- Book chapter: In-House SEO Success (Blue Array)
- Talk: Tech SEO Summit 2025 speaker
- Interview: Women in Tech SEO interview
