Sara Fernández Carmona
International SEO Consultant & Product Manager at Independent (sara-fernandez.com)
Barcelona, Spain · Spanish
⭐ Top SEO Expert 2025Sara Fernández Carmona is a Spanish international SEO consultant and product manager based in Barcelona. She works independently through sara-fernandez.com, specialising in the intersection of SEO, UX, and product for B2B projects, SaaS products, marketplaces, and ecommerce. Her in-house and agency career has given her direct operational exposure to multilingual search, marketplace discovery, and international expansion.
She is the author of SXO: Optimización de la experiencia de búsqueda con SEO y UX, the book that popularised the SXO (search experience optimisation) framework in Spanish-speaking markets by treating search engine optimisation and user-experience design as a single discipline. Alongside her consulting work she teaches, judges industry awards, and speaks at international search conferences.
Key facts about Sara Fernández Carmona
- Authored SXO: Optimización de la experiencia de búsqueda con SEO y UX, published by Anaya in 2024.
- In-house and agency roles at Eventbrite, Gartner, Capterra, Dentsu, PromoFarma by DocMorris, and Samboat.
- Lecturer at the University of Barcelona and a judge for the Global Search Awards.
- Speaker at BrightonSEO, SERP Conf. Vienna, Search Marketing Connect Bologna, and Take It Offline.
- Recognised by Majestic as one of the top 100 global SEO experts.
- Named on the 2025 Top SEO Experts list.
- Spoke at SEO for Paws in March 2025 and September 2025.
What Sara Fernández Carmona is famous for
Sara Fernández is the go-to reference for combining SEO and UX into a single SXO methodology, which she codified for Spanish-speaking markets in her 2024 Anaya book.
Notable work
- Book: SXO: Optimización de la experiencia de búsqueda con SEO y UX (Anaya, 2024)
- Site: sara-fernandez.com
- Speaker profile: BrightonSEO speaker profile