SEO Vibes Summit 2026

SEO Vibes Summit 2026 takes place 2026-05-20 to 2026-05-22 in the Polish Tatras, and I’ll be on stage on 21 May with ninety minutes of private knowledge graphs for SEO.

Here’s what the event is, who else is on the bill, what I’m bringing, and why I think the ticket is worth the flight.

What SEO Vibes is, in one paragraph

SEO Vibes Summit is WhitePress®‘s annual international SEO conference. The 2026 edition is three days, one mountain town, and a single deliberate tagline: global minds, local vibes. It’s a practitioners’ event, not a theory conference. You go to Zakopane, you meet the people whose posts you’ve been reading all year, you walk out with things you can ship on Monday.

The key facts

• Dates: 2026-05-20 to 2026-05-22
• City: Zakopane, Poland
• Venue: Nosalowy Dwór Resort & Spa, Balzera 21c-f, 34-500 Zakopane
• Organizer: WhitePress®
• Event Manager: Aleksandra Smętkiewicz
• Content supervisor: Robert Niechciał (CTO & Partner, Vestigio)
• Official page: www.whitepress.com/en/seo-vibes-summit
• Tickets: three tiers, currently 20% off. Use code OLESIA15 at checkout for an extra 15% off
  • Tatras, €499 net, Main-stage lectures, workshops subject to availability, coffee, banquet, lunches
  • Alps, €1,199 net, Everything in Tatras + two nights at Nosalowy Dwór + priority workshop registration
  • Himalaya VIP, €1,399 net, Three nights (VIP room) + VIP Masterminds + VIP dinner with speakers + everything else

and…

Fun facts about SEO Vibes 2026 from my knowledge graph!

• AI is eating the programme. AI-driven SEO is the single most-covered topic — 11 of 31 sessions touch it (roughly one in three). Next: Content SEO (9), SEO Strategy & Business (7).
• It’s a teaching conference as much as a speaking one. 15 workshops vs 15 main-stage sessions — a 1:1 ratio most SEO events don’t come close to.
• Four speakers span four of the ten SEO subfields — Andor Palau, MJ Cachón, Robert Niechciał and Stephen Burns. The generalists. Everyone else is 1–3.
• The 13-person Q&A. One session. Thirteen speakers on stage at once: Robert Niechciał, Michał Suski, Nathan Gotch, Cyrus Shepard, Stewart Vickers, Andor Palau, Kalin Karakehayov, Stephen Burns, Germans Frolovs, Azeem Ahmad, Milan Novotný, MJ Cachón, Viktoria Altman. If you want the unfiltered version of everything that was said during the three days, that’s the hour to be in the room.

What I’m doing there: Private Knowledge Graphs for SEO

I’m running a 90-minute hands-on workshop on 21 May, and the topic is one I’ve been working on quietly for my own projects for a while: building private knowledge graphs and using them for search and AI visibility.

Everyone’s talking about RAG. RAG gives you vibes. A knowledge graph gives you facts you can query, audit, and ship content from. In the workshop, we go end-to-end with all the process in a simplified version in a Google Colab notebook: scrape a real site, extract entities and relationships into Neo4j, then run seven use cases against the graph:

1. Build and update content on the site
2. Internal linking with entities in mind
3. Competitor coverage comparison
4. Data-driven link prospecting
5. Content brief generation
6. Grounded content generation
7. Relevance analysis across a topic cluster

Bring a laptop. You’ll leave with a working pattern you can re-point at your own project or a client account the same week.

This very page is an example: every speaker, ticket, venue fact and schema.org statement you see below was pulled live from a private knowledge graph of the conference.

If you can’t attend in person and you want this running on your own stack under NDA, email me.

The full speaker lineup

29 speakers confirmed for 2026, in an alphabetical order:

• Andor Palau, International SEO & AI Search Consultant, Andor Palau — “Crawling, Indexing and Log Files: The Good, the Bad and the Bot(s)”
• Angelica Eruli, CEO and Founder, Wecontent — “Back to the Future: The Evolution of Legacy SEO and Copywriting in the Era of Brand Mentions” (with Gaetano Romeo)
• Azeem Ahmad, Strategy Director, Reflect Digital — “How to keep a pulse on your customers’ changing search behaviour”
• Cyrus Shepard, Owner, Zyppy — “How To Rank When Google Doesn’t Want Your Content Anymore”
• Gaetano Romeo, Head of Global Digital Marketing, EasyVista — “Back to the Future: The Evolution of Legacy SEO and Copywriting in the Era of Brand Mentions” (with Angelica Eruli)
• Germans Frolovs, Head of SEO & Content, SimplerQMS — “Content Configuration: The Missing Layer of SEO”
• Gertrud Karu, Managing Director, Odys — “Modus Operandi”
• Hristo Bogdanov, CEO & Co-Founder, SEO.BO — “How We Do GEO for Clients (and How You Can Do It Too)”
• Jabez Ruben, Founder, The Blueprints Agency Limited — “LLM & AiO Domination with Listicles & Beyond”
• Jaroslav Uram, SEO Team Leader, Visibility — “Changes in users’ behaviour, or how to react to changes in users’ behaviour in search in the era of AI”
• Jindrich Faborsky, Founder, AI First — “Why Every SEO Will Be Vibe Coding by 2027”
• Kalin Karakehayov, Founder, SEO Domains — “Conquering hidden fears while building an SEO empire”
• Karol Bochenski, Marketing & Business Development, Rating Captain — “SEO in the Era of AI Agents: Hard Data and Live Automation” (with Mateusz Piwnicki)
• Koray Tuğberk Gübür, CEO & Founder, Holistic SEO & Digital — workshop, title TBA
• Krešimir Ćorluka, CEO, Canonical SEO Agency — “How Branding Can Make or Break Your SEO”
• Krzysztof Murzyn, CEO and Co-Founder of Venturepackt, M&A Strategist, PromptEye — “300 GEO leads in 24 days: how AI-generated reports and FOMO redefined our lead-gen strategy”
• MJ Cachón, SEO Consultant and Director, LAIKA — “Recovering Organic Growth in a Multi-Market E-commerce: From Decline to Stabilization and International Scaling”
• Marten Saar, CEO and Head of SEO, SEO1 — “Link Building: Balancing Aggression and Safety”
• Mateusz Godzic, Growth Manager, WhitePress — “How to create viral video content step by step”
• Mateusz Piwnicki, CEO & Co-founder, Rating Captain — “SEO in the Era of AI Agents: Hard Data and Live Automation” (with Karol Bochenski)
• Michał Suski, Head of Innovation & Co-founder, Surfer — main-stage lecture, title TBA
• Milan Novotny, Head of SEO and Content, CloudTalk — “How to Raise €28 million of VC investment thanks to SEO”
• Nathan Gotch, Co-founder and CEO, Rankability — “How to Create SEO Content That Ranks Everywhere”
• Olesia Korobka, Director, Fajela Ltd. — “The Private Knowledge Graph Playbook: Turning Internal Data into Search Visibility & AI Citations”
• Pieter Serraris, Strategy Director, OMcollective — “Log files are your 2026 data goldmine — from AI-search visibility to social media sharing and more”
• Robert Niechciał, CTO & Partner, Vestigio (Content supervisor of SEO Vibes Summit 2026; WhitePress ambassador) — opening keynote + workshop “SensAI: AI agents in SEO”
• Stephen Burns, Web Intelligence Lead, Common Crawl Foundation — “Training Data Is the New Ranking Factor: How Common Crawl’s Web Graph Is Reshaping AI Discovery and Visibility”
• Stewart Vickers, SEO Jesus — main-stage panel; solo talk TBA
• Viktoria Altman, CEO, BSPE Legal Marketing — “AI-Proof Teams: A Framework for Developing Entry-Level Hires Into Leaders AI Can’t Replace”

Sessions on the Main Stage run 21 and 22 May. Workshops are on 21 May. VIP Masterminds are on 20 May (Himalaya VIP tier only).

Why Zakopane, of all places

SEO Vibes is Polish, not London-Polish or Berlin-Polish, actually Polish. Zakopane sits under the Tatra mountains, two hours south of Kraków by car, and the conference uses that on purpose. A highlander feast is on the program. The banquet is on the program. Nosalowy Dwór Resort & Spa is a serious hotel, not a convention bunker. The point of flying in is that you stop when you get there, and the sessions and the hallway conversations happen at the same pace.

For anyone traveling from outside Poland: fly into Kraków (KRK), car or shuttle down to Zakopane, allow half a day on each side for the mountains. Don’t try to do it as a day trip.

Should you come

If you run SEO for a living and you can swing the ticket, yes. If you can only do one European SEO event in 2026 and the date works, this is a good one to pick. If you’re specifically interested in knowledge graphs, generative search visibility, or moving past chunk-based RAG for SEO work, find me there. The workshop is ninety minutes, but I’ll be around for the whole three days.

Book your ticket

Tickets here: www.whitepress.com/en/seo-vibes-summit.

The 20%-off window is still open as of publication. Tatras tier is the cheapest way in; if you want the workshops confirmed and a bed at the host hotel, Alps is the right tier.

See you in the Tatras.

Questions about the workshop or want knowledge-graph work on your own stack? seo@fajela.com.