Will Kennard
Digital Strategy and SEO Consultant, Founder at Very Good Digital
London, United Kingdom
⭐ Top SEO Expert 2026Will Kennard is a British digital strategy consultant based in the London area, specialising in technical SEO, digital growth, and digital product work. He operates through his own practice Very Good Digital, also referenced as Very Good SEO. His background bridges agency consultancy and in-house enterprise SEO, most notably as Head of SEO at VoucherCodes, one of the larger UK voucher and affiliate publishers, where he led the organisational side of in-house search across technical, content, and data workstreams.
Kennard is a recurring speaker at BrightonSEO and the Tech SEO Summit, where his sessions draw audiences of developers and senior SEO practitioners. He writes on his personal site willkennard.com, covering topics such as how SEO is changing and the risks of vibe-coding client-rendered websites for AI search crawlers.
Alongside his consultancy he is a co-founder of Strongly, a strength-training clothing brand, and has advised startups across search, product, content, and data.
Key facts about Will Kennard
- Founded his consultancy Very Good Digital in 2021.
- Head of SEO at VoucherCodes from 2022.
- His BrightonSEO 2025 talk covered React and Next.js rendering strategies for technical SEOs.
- His Tech SEO Summit session focused on caching as a competitive advantage in modern web architectures.
- Named on the 2026 Top SEO Experts list.
What Will Kennard is famous for
Will Kennard is the UK technical-SEO voice for teams running JavaScript-heavy stacks, known for treating how Next.js, React, rendering strategies, and caching architectures interact with Google and AI search crawlers as a cross-functional engineering discipline.