SearchLab

SearchLab Digital is a Chicago-based search marketing agency founded in 2017 and operating from offices on Randolph Street in the West Loop. The firm specializes in local SEO and PPC, with particular strength in automotive, legal, healthcare and multi-location service businesses. COO Greg Gifford, a veteran local-SEO speaker and writer, leads much of the agency's strategy and public-facing work. SearchLab has been named Microsoft Advertising's Global Emerging Partner of the Year (2022) and is known for practical, data-driven campaigns focused on lead volume and revenue rather than vanity metrics.