Microsoft Advertising

Microsoft Advertising is Microsoft's end-to-end digital advertising platform for advertisers and publishers, operating out of the company's global headquarters in Redmond, Washington. Formerly known as Bing Ads, it was rebranded to Microsoft Advertising on 30 April 2019 to reflect its broader offering across search, display, online video, retail media and audience-based targeting. The platform serves ads across Bing, Microsoft properties, the Microsoft Audience Network and partner inventory, and is one of the main alternatives to Google Ads for search and performance advertisers globally.