Dawn Anderson
Managing Director at Bertey
Manchester, United Kingdom · British
⭐ Top SEO Expert 2025Dawn Anderson is a British SEO consultant and the Managing Director of Bertey, an international SEO consultancy based in Manchester, United Kingdom. She has built her reputation on translating academic information-retrieval research, including work on BERT, natural language processing, and neural ranking models, into practical SEO strategy that enterprise teams can apply.
Anderson combines consultancy with academia. She has lectured in digital marketing strategy at Manchester Metropolitan University and supervised MSc students, and she is pursuing a second Master’s degree of her own in Computer Science and Data Science, with the goal of deepening her machine-learning literacy for search practice.
Key facts about Dawn Anderson
- Bertey advises enterprise brands including GSK and Skyscanner.
- Search Engine Land contributor covering technical SEO and information retrieval.
- Regular speaker at SMX, Pubcon, BrightonSEO, MozCon, and SEO Week.
- Her 2025 SEO Week session was titled From Villains to Heroes.
- Named on the 2025 Top SEO Experts list.
- Specialisms span technical SEO, information retrieval, natural language processing, AI search, and enterprise SEO.
- Spoke at SEO for Paws (March 2026).
What Dawn Anderson is famous for
Dawn Anderson is known for being one of the first SEO practitioners to publicly translate Google's BERT and related neural-ranking research into actionable strategy for enterprise content teams, making her a regular reference point whenever the industry tries to interpret each new generation of Google's language and ranking models.
Notable work
- Agency: Bertey
- Author: Search Engine Land columns
- Talk: SEO Week 2025 — From Villains to Heroes