SEO for Paws, March 25, 2026

The fifth SEO for Paws conference, streamed on March 25, 2026. Speakers from across the search industry donated short, practical sessions, and viewers donated to small cat and dog shelters in Ukraine. The full recording is below, with the session lineup underneath.

Agenda

  • Steve Paine on Pet Detective: Tracking the Trends and Leaders. Steve highlights search trends and leading brands and websites that can be used as blueprints for success.
  • Dawn Anderson on Everything Old Is New Again: Why Information Retrieval Still Powers AI Search. Modern AI search systems are built on decades of information retrieval research.
  • Jeanne Tan on Optimizing Social Media for High-Converting SEO. Recent SERPs increasingly surface results from diverse sources, leaning towards user narratives.
  • Koray Tuğberk Gübür on Visual Semantics and Algorithmic Authorship. How to increase relevance based on the document-understanding capacities of Google.
  • Begüm Kaya on Why Most B2B SEO Programs Plateau at Traffic That Doesn’t Convert. When AI answers the question directly in the SERP, only the strongest brands earn the click.
  • Barry Adams on How to Optimise for Google Discover in the Age of AI. AI summaries now appear in Google Discover alongside social media content.
  • Amanda Walls on E-E-A-T 2.0: How Real-World Trust Signals Drive Rankings. E-E-A-T is no longer just on-page optimisation, it is about real-world credibility.
  • Laura Iancu on Learn How to Speak Google’s Love Language with SXO. Success means more than technical SEO; it is about creating experiences that delight users.
  • Ellen Sartin on Building Local Trust and AI Visibility Through Community PR. Community sponsorships and local partnerships can become a scalable visibility channel.

Part of the SEO Charity project.