
Koray Tuğberk Gübür
Founder & CEO at Holistic SEO & Digital
Turkey · Turkish
Koray Tuğberk GÜBÜR is the innovative SEO entrepreneur behind Holistic SEO & Digital, serving as its CEO and Founder. He provides an array of services including SEO Consultancy, Web Development, Data Science, Web Design, and Search Engine Optimization with strategic leadership for his agency’s client projects. With a career starting in 2015 within the casino industry, Koray transitioned to white-hat SEO, bringing his unique insights and methodologies to over 700 companies across various sectors including retail, e-commerce, affiliate, b2b, and b2c websites.
Beyond his professional achievements, Koray is known for his passion for examining search algorithms and leveraging Data Science to decode search engines like Google, Microsoft Bing, and Yandex. His dedication to SEO A/B testing and case studies has placed him at the forefront of understanding search engine algorithms’ intricacies.
But perhaps the most important are people around Koray. He managed to attract knowledgeable and smart audience where everyone chooses to help each other and develop together. You can find out more about his groups in his Holistic SEO website.
Speaking Engagements
Koray Tuğberk GÜBÜR is a speaker at FEB29 SEO for Paws Charity event with a topic Pawsitive Ranking State: Creating a Multi-domain Topical Map.
Koray often takes part in the best SEO conferences around the world. I’ve seen him speak at SEO Mastery Summit in Saigon, during the IMG workshop at Chiang Mai SEO Conference, at SERP Conf in Bulgaria. He spoke at Duda’s webinar that I hosted about AI-Powered Semantic SEO.
Key Facts about Koray Tuğberk GÜBÜR
- Started his SEO career in 2015 in the online casino industry.
- Has worked with over 700 companies on their SEO projects since 2015.
- Focuses on data science, machine learning, web development, entity-based contextual search, semantic content networks, and reputation management.
- Regularly attends webinars, conferences, and events related to SEO.
- Publishes detailed SEO case studies, research, and A/B test results.
What Koray Tuğberk GÜBÜR Is Famous For
Koray Tuğberk GÜBÜR is renowned for his work in developing the “Topical Authority” methodology for SEO. This approach emphasizes comprehensive topical coverage and historical data as key factors for improving search rankings. It seems that it’s personally important for Koray as he’s placed it even into his profile name on LinkedIn. See the image below.

Koray is celebrated for his holistic approach to SEO, seamlessly blending technical expertise with a deep understanding of user experience and conversion rate optimization. His innovative use of Data Science to unravel search engine algorithms and his commitment to sharing knowledge through case studies and speaking engagements have made him a respected figure in the SEO community. His transition from the casino industry to becoming a proponent of white-hat SEO practices exemplifies his adaptability and ethical standards in digital marketing.
My Photos with and of Koray


Short Videos with Koray from my TikTok
@fajelaseo ♬ original sound – fajela
@fajelaseo #seo #vectors #entities #choiceschallenge #semanticsearch
♬ original sound – fajela
@fajelaseo #seo #koraygubur #serpconf2023
♬ original sound – fajela
FAQ
How did Koray get into SEO?
Koray first learned about SEO from a friend at the gym, initially thinking it was some kind of chemical formula or drug.
What makes Koray’s approach to SEO unique?
Koray’s unique approach lies in his skepticism towards official Google announcements and his reliance on actual search result pages for insights. His background in black hat industries provided him with a critical perspective on SEO, focusing on evidence-based strategies over hearsay.
What recent projects has Koray launched that he’s proud of?
Koray has been diligently preparing the SEO community for his upcoming Semantic SEO Course through numerous SEO case studies, showcasing his dedication to advancing the industry’s understanding of semantic search and topical authority. He then launched a course and generated at least $1,000,000 with that launch only.
In the ever-evolving field of SEO, Koray Tuğberk GÜBÜR stands out as a pioneering figure, blending technical acumen with a strategic understanding of digital marketing landscapes. His work not only improves businesses’ online visibility but also pushes the boundaries of SEO knowledge and practice.
Key facts about Koray Tuğberk Gübür
- Spoke at SEO for Paws in February 2024 and March 2026.
Notable work
- Consultancy: Holistic SEO & Digital
- Course: Topical Authority and Semantic SEO Course
- Youtube: Topical Authority (YouTube)
- Event: Holistic SEO Mastermind 2025 Kuşadası