Ulrika Viberg

Ulrika Viberg is an entrepreneur and founder/owner of Unikorn, a Sweden-based SEO agency working with larger e-commerce B2Cs and medium B2Bs. She is also known as a senior SEO consultant focusing on user-centric SEO strategies that harmonize technical, content, UX, and customer journey elements.

Speaking Engagements

Ulrika Viberg is a panelist at FEB29 SEO for Paws Charity event with a topic A/B Testing To Profit.

Key Facts about Ulrika Viberg

• Founder of Unikorn, a pioneering agency in user-centric SEO.
• Developed the Search Customer Journey model, blending SEO with user experience.
• Notable speaker at industry conferences like BrightonSEO and SMX Advanced.

What Ulrika Viberg is Is Famous For

Ulrika Viberg is renowned for her user-centric philosophies and innovative frameworks around optimizing the full search experience. Rather than treating technical and UX factors as separate disciplines, Ulrika unifies them into cohesive digital strategies focused on the customer journey.

Her “Search Customer Journey” model maps the searcher’s path from initial query to conversion while accounting for variables like device capabilities, user intent, and pain points. This holistic view helps Ulrika craft custom SEO programs delivering outstanding user experiences.

From Ulrika’s LinkedIn bio:

Ulrika focuses on user-centric SEO where technical, content and strategy SEO meets UX and customer journeys.

Ulrika shares her pioneering perspectives through speaking engagements, podcasts, and hands-on work for clients spanning e-commerce leaders to cutting-edge startups. Her inclusive approach empowers businesses to drive more qualified organic traffic and engagement.

FAQ

What makes Ulrika unique in the SEO field?

Her innovative merging of UX principles with technical and content SEO strategy.

How does Ulrika’s “Search Customer Journey” model work?

It maps the full user experience from initial search to conversion.

How did Ulrika Viberg become a county champion in moped driving?

Through skill and determination, winning a championship in 1988 in her county.