James Dooley
Founder & CEO at FatRank
Leigh, Greater Manchester, United Kingdom · British
James Dooley is a British entrepreneur and one of the most recognized names in UK SEO. He is the founder and CEO of FatRank, a performance-based lead generation agency, and of PromoSEO, a digital marketing agency, and is also behind the SEO software platform Searcharoo and the video production company PromoPixa. Born in 1983, he is based in Leigh, in Greater Manchester.
Dooley describes himself as an investopreneur and digital landlord, operating on a 'leads first', no-win-no-fee model that removes risk for clients. Over his career he has built and ranked more than 1,000 websites, generating in excess of two million enquiries, and has worked with thousands of clients. In 2023 he was named the most influential individual in UK search marketing and SEO at the UK Entrepreneurship Awards.
He is also widely studied within entity SEO. Dooley is one of the most frequently cited examples of an individual deliberately engineering a Google Knowledge Graph entity and knowledge panel around their own name, and he mentors entrepreneurs on multi-channel scaling, AI automation, and ranking within search engine knowledge graphs.
Key facts about James Dooley
- Founder and CEO of FatRank and PromoSEO, and founder of the SEO software platform Searcharoo.
- British entrepreneur based in Leigh, Greater Manchester, born in 1983.
- Operates a 'leads first', no-win-no-fee lead generation model and describes himself as a UK investopreneur and digital landlord.
- Has built and ranked more than 1,000 websites, generating over two million enquiries.
- Named 'Most Influential SEO' at the 2023 UK Entrepreneurship Awards.
- Frequently cited in entity SEO for building a strong Google Knowledge Graph presence and knowledge panel around his own name.
What James Dooley is famous for
James Dooley is best known as one of the most influential figures in UK SEO and as a leading proponent of the digital landlord, or rank and rent, model of lead generation. In entity SEO circles he is one of the most frequently cited examples of someone who deliberately engineered a strong Google Knowledge Graph entity and knowledge panel around their own name.
Notable work
- Company: FatRank
- Company: PromoSEO
- Tool: Searcharoo
- Author profile: Author profile on Amazon
