Bibi Raven
Founder at BibiBuzz
Bibi Raven is the founder of BibiBuzz, a link building agency that works under the tagline linkbuilding, naturally. The industry knows her as Bibi the Link Builder, and her approach treats link building as a content marketing strategy that accelerates natural link earning rather than a numbers game.
Before link building, Bibi was a remote social media marketer for a worldwide automotive trader, building and ranking her own websites on the side. She moved into link building after becoming a mother, grew from freelancer to agency founder, and became known for outreach emails that get response rates around 25 percent. Her rule: combine empathy with humor, and never be afraid to get weird.
She writes about outreach for Search Engine Journal, from segmenting and theming to the seven deadly link building sins, and contributed a chapter on human copywriting to Majestic's SEO in 2024. Her interviews and webinars for Pitchbox, Clearscope, Kalicube Tuesdays and the Rankable podcast all circle the same theme, creative outreach that real people want to answer.
On September 25, 2024 she spoke at SEO for Paws, the charity live stream supporting animal shelters in Ukraine, with a talk on using cats for your link building.
Key facts about Bibi Raven
- Founder of BibiBuzz, the link building agency behind the tagline linkbuilding, naturally.
- Known industry-wide as Bibi the Link Builder for her humorous, empathetic outreach style.
- Reaches outreach response rates around 25 percent with creative, human-first emails.
- Author of link building columns at Search Engine Journal.
- Contributor to Majestic's SEO in 2024 with a chapter on making copywriting more human.
- Worked as a remote social media marketer for a worldwide automotive trader and moved into link building after becoming a mother.
- Carries speaker testimonials from Aleyda Solis, Tim Soulo, Matt Diggity and Kyle Roof.
- Spoke at SEO for Paws on September 25, 2024, on using cats for your link building.
What Bibi Raven is famous for
Bibi is best known for making link building outreach funny and human. Her advice is to combine empathy with humor and never be afraid to get weird, and it shows in everything from her Search Engine Journal columns to her conference talks. Speakers and SEOs like Aleyda Solis, Tim Soulo, Matt Diggity and Kyle Roof vouch for her on her own speaking page, and at SEO for Paws she taught the industry to use cats for link building.
