WhiteLobby

WhiteLobby establishes, grows and protects how iGaming brands appear across Google, Bing and AI answers. Founded in 2026 by Olesia Korobka, it works for casino and sportsbook operators whose branded search results and AI answers are shaped by third parties, from affiliate review sites to clones and mirrors.

What WhiteLobby does

• Audits branded search results and AI answers for an operator, market by market, and measures how much of the brand SERP the operator controls.
• Builds the brand’s own presence across controlled assets so the brand, and not a third party, answers branded queries in Google, Bing and AI assistants.
• Resolves clones, mirrors and affiliate abuse where possible, and monitors for new ones.

WhiteLobby and Fajela

WhiteLobby sponsors the Fajela podcast hosted by Olesia Korobka, starting with the episode with Peter Rota on brand mentions and AI visibility. Fajela’s iGaming brand SERP playbook describes the method WhiteLobby applies for operators.