Gerry White
Founder & SEO Consultant at Dergal Ltd
London, United Kingdom · British
⭐ Top SEO Expert 2026Gerry White is a British independent SEO consultant trading as Dergal Ltd, based in London. He specialises in technical SEO, growth, and analytics for enterprise and scale-up clients, with a track record built across both in-house leadership and agency roles.
White is a co-founder of the Take It Offline unconference series, an intimate SEO community event held in the UK, and a regular speaker on the international conference circuit covering technical SEO, site migrations, and AI search. He is known in the UK search community for practical, data-driven commentary on migrations, analytics attribution, and how channels such as TikTok and augmented reality are intersecting with classic search behaviour.
Key facts about Gerry White
- In-house SEO leadership at Just Eat and at the BBC
- SEO Director at Rise at Seven, 2020 to 2021
- Vice President of Growth at Mirador Local, 2023 to 2024
- Returned to independent consulting under Dergal Ltd in 2025
- Maintains a large public archive of conference talks on his SlideShare profile
- Named in the 2025 Top SEO Experts listing
- Spoke at SEO for Paws (September 2024).
What Gerry White is famous for
Gerry White is the SEO practitioner UK senior search professionals associate with the Take It Offline unconference, the small-format community event he co-founded.
Notable work
- Consultancy: Dergal Ltd
- Event: Take It Offline (co-founder)
- Presentations: SlideShare archive