Andy Chadwick
Co-Founder at Keyword Insights
United Kingdom · British
⭐ Top SEO Expert 2025Andy Chadwick is a British SEO consultant and co-founder of Keyword Insights, an AI-driven content strategy platform that clusters large volumes of keywords by search intent to help in-house teams and agencies build topical authority at scale. He has worked in SEO since around 2013, holding agency positions before moving into consultancy and product. Alongside Keyword Insights, he runs Snippet Consulting, a boutique UK SEO consultancy, and takes freelance client work under his personal brand at andy-chadwick.com.
Chadwick’s professional focus is on keyword research, topical authority, content strategy, and optimisation for AI-powered search surfaces such as Google’s AI Overviews and conversational assistants. He writes for Search Engine Journal, speaks regularly at industry events, and publishes original research on how people search across multiple platforms. Within the SEO community he is known by the handle @digitalquokka.
Key facts about Andy Chadwick
- Has worked in SEO since around 2013.
- Speaks at BrightonSEO and the Take It Offline unconference.
- Published early data on ChatGPT referral traffic, used as a benchmark for conversational AI referrals.
- Core specialties: keyword research, topical authority, content strategy, AI search, and SEO tooling.
- Named on the 2025 Top SEO Experts list.
- Spoke at SEO for Paws (September 2024).
What Andy Chadwick is famous for
Andy Chadwick is best known for productising intent-based keyword clustering through Keyword Insights, turning previously manual topical authority workflows into a scalable process used by in-house SEO teams and agencies.
Notable work
- Tool: Keyword Insights
- Consultancy: Snippet Consulting
- Personal site: andy-chadwick.com