Ammon Johns
Web Marketing Director at All Things Web Ltd
United Kingdom · British
⭐ Top SEO Expert 2025Ammon Johns is a British SEO consultant and Web Marketing Director at All Things Web Ltd, based in the United Kingdom. His career in search marketing began in the late 1990s, placing him among the first generation of practitioners to work professionally on search optimisation and giving rise to his widely used industry nickname as a ‘grandfather of SEO’.
Johns was a prominent moderator of the Cre8asiteforums, where much of the public discussion of early SEO theory took place. Today he remains an active voice in the SEO community through conference speaking, YouTube panels, and podcast appearances, often focusing on search fundamentals, ranking theory, the history of the industry, and the application of long-established SEO principles to AI-powered search.
He writes and mentors through his personal site ammonjohns.com, where he continues to share his thinking with the next generation of search marketers.
Key facts about Ammon Johns
- Working professionally in SEO since the late 1990s, among the earliest generation of practitioners in the discipline.
- Career portfolio exceeds 500 SEO campaigns, with clients ranging from CNN and Legal & General to small and mid-sized businesses.
- Co-moderated the Cre8asiteforums community alongside Kim Krause Berg and the late Bill Slawski.
- Contributes commentary and analysis to the Semrush blog.
- Named in the 2025 Top SEO Experts listing.
What Ammon Johns is famous for
Ammon Johns is the go-to reference for SEO's first-principles knowledge base, the durable ranking fundamentals that persist underneath algorithm changes and into the AI-search era.
Notable work
- Consultancy: All Things Web Ltd
- Personal site: AmmonJohns.com
- Community: Cre8asiteforums (historic)