Would you like to have an option to watch what your visitors are doing on your website exactly as if looking over their shoulder? Watching where they click and drag their mouse around or point to with their figure?
There is such an opportunity most of Russian digital marketers have been enjoying for years. The tool is completely free and easy to use. It provides you with perfect insight to anything the visitors are doing on your website and you may observe their behavior as well as understanding where they came from and some other useful detail.
Webvisor Installation Guide
The tool is Webvisor, part of Yandex Metrics. Yandex is a very popular search engine in Russia and they have also their analogue to Google Analytics.
- Registering an Account in Yandex Metrica
- Installing Yandex Metrics through Google Tag Manager
- Waiting for 1-2 Days
- Applying What You’ve Learned
https://metrica.yandex.com/ – the registration process is simple, just follow the steps. Before generating the code in Yandex, be sure to check all that applies, especially Yandex Webvisor ;). Otherwise, you won’t have any info recorded.
I prefer using Google Tag Manager for inserting all the codes to the site including Yandex. It works perfectly this way though can be also inserted independently. Just choose the custom HTML option and paste the code in there.
The data is not revealed instantaneously. You won’t be able to see every other visit also. But in a day or two you’d be able to see exactly what some of your visitors could see on your website. The data is not stored forever, however. So if you have many visitors, it will be overwritten with new visits. It is important to note, that sensitive personal information is also not revealed. Thus, if a visitor is logged into some commentary plugin, you won’t be able to see their profile or photo. At the same time, you’d be able to track how they fill in the contact form, for example.
Sometimes discomfort, or irritation or even pain of your visitors is so clear, that you instantly know what to do. For example, they may treat your beautiful contact form as a part of decoration and just not notice it ever. Or they cannot understand where they are and what they are expected to do. There may be some very basic errors like when the content is not displayed properly, etc.
Feel free to share your experience or ask question in the comments or via social media.